The annual report prepared by Brand Finance estimates the value of the Blancos Brand at 1,419 million euros.
Real Madrid is for the second consecutive year the most valuable football brand in the world, according to the Brand Finance Football 2020 report published by the consulting firm Brand Finance. The white club has a score of € 1,419m and leads the table ahead of Barcelona (1,413), Manchester United (1,315), Liverpool (1,262) and Manchester City (1,124) in a report that includes the 50 biggest clubs in the world of football.
Brand Finance points out in its analysis that “Real Madrid continues to be the most powerful brand in world football and the results indicate that the future will be better after winning La Liga this year”. On the other hand, the consultant points out that the white club “has expanded its commercial offer by launching an innovation brand, Real Madrid Next, whose goal is to work with new technology-oriented companies. Real Madrid is also taking advantage of social networks to increase the participation of its followers, with the creation of the pay-per-use channel of the Madridist Nation “
Ranking of the most important football brands of 2020:
|POSITION||CLUB||MIllions of Euros|
|1||Real Madrid CF||1.419|
A brief analysis on the table elaborated by Brand Finance on the world of football, it can be seen that among the top 10 positions, 6 are from English teams, belonging to the Premier League. The first two places are from the two strongest Spanish teams, Real Madrid and Barcelona, then in the middle of the table in addition to Bayern Munich there is the pleasant surprise of PSG, which is growing year after year (the only French team). The negative point is the lack of Italian teams, a symptom of a probable malaise that continues to cross the Italian football despite the presence of CR7 in Juventus for example.