The Real Madrid Graduate School – Universidad Europea programme, meanwhile, stretches back to 2006 and was an initiative that was initially encouraged by Real Madrid president Florentino Pérez. “Pérez’s extensive business knowledge revolutionised the way in which the club was run,” Emilio Butragueño, ex-Real Madrid striker and the current director of its Graduate School, tells SportBusiness. “Pérez’s arrival paved the way for a new and very successful management model which involved maximising the club’s resources.”
The Students of the Real Madrid Graduate School – Universidad Europea programme have access to the club’s infrastructure, including its Santiago Bernabéu stadium and the Ciudad Real Madrid training complex in Valdebebas. “Each Master course also has a codirector who is a senior executive of Real Madrid, which adds a great value to the school’s students,” Butragueño says.
“The academic training offered by the Real Madrid Graduate School – Universidad Europea includes online courses, such as the Executive MBA in Sports Management or the Specialised Programme in eSports Business, which allow students to combine studies with other activities,” Butragueño says. For example, Real Madrid, building on its partnership with Universidad Europea, has previously worked with the Harvard University. “We reflected on the matter internally and decided that we should share our experience and knowledge with those who wished to become part of the sports sector,” Butragueño says. “We started by considering who might support us in this venture and, as Universidad Europea shares our values, gives us international exposure and provides access to academic structures, we decided to undertake this project with them.
“As part of our effort to reach various parts of the world, we maintain agreements with prestigious international universities. For instance, we have an agreement with Columbia University in New York and the Beijing Sport University. These kinds of agreements help us to learn and expand in the world of sport and this has to be one of our objectives.”
European Ranking like PostGraduate Sports Industry Courses, put Real Madrid Graduate School in a 5th position in 2019 vs 3rd position this year 2020 while in a World Ranking we arrive in 20th position in 2019 vs 10th position in 2020 about a list of main 40 University; it show that we have had a strong growth of 10 position in a World Ranking while in European Ranking we arrived in a 3rd position in 2020 vs 5th position in 2019, a truly extraordinary result that rewards the whole team behind this fantastic organization that organizes the Master in Business Administration in the best possible way.
| 1° Classified in Spain 2020 3° Classified in Europe 2020 10° Classified in the World 2020 | |
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