According to Forbes reports, Puma has put on a contract worth 25 million euros per season to convince Neymar to change technical sponsor. A sum that doubles that of the previous agreement with Nike, equal to 12 million euros.
A figure that will make the Brazilian the highest paid footballer in the world by a sponsor, surpassing Messi and Cristiano Ronaldo. In fact, according to data provided by Forbes, the Argentine from Barcelona earns 19 million a year from Adidas, while CR7 pockets about 16 million from Nike.
The Paris Saint Germain striker terminated his contract with Nike after fifteen years of partnership, having signed his first contract with the American company when he was 13. The reasons behind the end of the relationship seem to be linked to the new economic conditions proposed by Nike for the renewal of the contract, which did not satisfy the Brazilian ace.
The feline brand, a bit subdued in recent years, has signed the shoes of some of the game’s greatest interpreters: from Eusebio to Pelé, from Cruijff to Maradona to Matthäus. Kings of football, who wore the “King” model not by chance. In the video announcement, the PSG player refers to them: “I grew up watching the videos of football legends. They were kings on the field, kings of my sport. That’s exactly what I dreamed of for myself. I want to do it my way, I hope to bring back the legacy they created on the pitch. I want the king to reign to inspire future generations, as he inspired me. This will be my Puma story. The king is back”
For Puma, Neymar was the missing piece of the puzzle. Seventh highest paid celebrity in the world according to Forbes, who estimated a profit of 95.5 million dollars for his 2020, and third footballer by follower on Instagram (142 million), behind the older Cristiano Ronaldo (238) and Messi (167) ). But with a more multifaceted, intriguing, cool personality: exactly what Puma has become.