La Liga has introduced new augmented reality features on the screen to improve the live broadcast of its matches. With the help of its artificial intelligence software, the game graphics will be enhanced in real time. Roger Brosel, head of content and programming at La Liga, notes that the adoption of augmented reality has also led to an increase in participation in video content on LaLiga’s social networks and adds a new dimension to its coverage. “Since the beginning of the season, we have seen more clips with these graphics and sometimes we contribute data that we could not see during the broadcast,” adds Brosel. “We believe that social networks and live matches are complementary,” he says. Drones flying over stadiums The updates to La Liga’s digital transformation can be seen in the use of drones in matches, including El Clásico, after Mediapro received special permission from the Government. The use of drones will offer aerial shots of the stadiums with more attractive and closer angles than those of helicopters. The objective is to facilitate the understanding of new football concepts to increase the interest of the spectators. The club management hopes to reach 16 stadiums with an aerial camera (suspended by cables) this season, six more than last season, and will have the possibility of offering repetition with a 360-degree perspective in eight stadiums (Santiago Bernabéu, Camp Nou, Wanda Metropolitano, Sánchez Pizjuán, Mestalla, San Mamés, Benito Villamarín and Reale Arena).
Surely a reflection could be to use the new technology more to make fans experience new sensations and try to make the football show more and more fascinating and engaging. The use of drones is very widespread at the level of training in some teams that want to improve above all the tactical mechanisms both at the defensive level and the whole team, but they will certainly be increasingly used during official matches to create important synergies with the fans.