We report the data excellently analyzed by IQUII SPORT, on the trend in the use of social media in reference to the various European football Championships in Europe. By focusing our attention on the TOP20 teams on a continental level, we can easily understand that from an aggregate analysis that considers the 4 social networks mainly used i.e. Facebook, Twitter, Instagram and Youtube, the first 3 positions of this general ranking show us that in the first position there is Real Madrid, then to follow we have FC Barcelona and in third position Manchester United. To follow with surprise we note the fourth position of Juventus, due to the fact that it has Cristiano Ronaldo in its staff.

We have the news related to the part on the Social TIK TOK and here we can well see that in first place there is Barcelona then in second position Real Madrid and finally Bayern Munchen in third position, this certainly indicates that the youngest who use above all this platform in sense make us understand in which direction young people are going in expressing their international football preferences.

If we combine the analysis part related to Global Twitter (both local and international accounts are considered) and we add up the social TIK TOK we have a partially different ranking at the top of this ranking because Barcelona is positioned in first place and surpasses Real Madrid which falls into second position closely followed by Manchester United

As a last consideration, we see that the impact on the Social Market is due to the awareness of the championship and the ability to make attractive both for investments and for neutral fans of good football, the ability to be followed and to convey important advertising messages and commercial.

The Premier League with 7 teams occupies the first position with 35% of the market in question, then we have in second position despite the many difficulties the Serie A which with 20% makes itself known with 4 symbolic teams of the Bel Paese, a followed in third place by La Liga with 15% tied with La Ligue 1 where PSG is the master.

Published by Marco Perrotta

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