The Italian Super Cup changes its name and is linked to a prestigious sponsor. The match between Juventus and Napoli that will be played on Wednesday 20 January 2021 at the Mapei Stadium in Reggio Emilia will in fact take the name of ‘PS5 Supercup’. The new name stems from a partnership agreement reached by Lega Serie A and Sony Interactive Entertainment Italia, with the PlayStation 5 brand which will therefore be sponsor of the event. This is the press release on the matter which also contains the words of CEO Luigi De Siervo: “Lega Serie A and Sony Interactive Entertainment Italia announce that they have reached an important partnership agreement on the occasion of the 2020 Italian Super Cup, which will see each other compete on Wednesday 20 January 2021 at “Mapei Stadium – Città del Tricolore” of Reggio Emilia, Juventus, first in Serie A TIM last season, and Napoli, winner of the last edition of the Coca-Cola Italian Cup.
PlayStation®5 will be Title Sponsor of the competition, which therefore takes on the name of PS5 Supercup.
Thanks to this partnership, the international development path undertaken by Lega Serie A continues and the link between the world of football and PlayStation, a symbol of entertainment and innovation, is consolidated. A partnership path that began with the birth of the new eSports eSerie A TIM competition, of which PlayStation 4 is the main partner and exclusive console, and which is strengthened with the PS5 Supercup. Initiatives to engage the public at home through gaming, social and digital platforms will be unveiled in the coming weeks, so as to ensure a well-rounded experience for fans before, during and after the PS5 Supercup match.
We express great satisfaction for having reached this agreement with Sony Interactive Entertainment Italia – declared Luigi De Siervo, CEO of Lega Serie A, the PlayStation brand is synonymous with innovation, and our partnership is the result of a shared vision, aimed at the future and to the new generations. The agreement with PlayStation 5 confirms the international growth path of the Serie A brand, the PS5 Supercup will be a great event capable of creating enthusiasm, emotions and engagement not only during the game, but also in the days before the match thanks to the many communication and marketing initiatives that will allow us to involve fans from home”.
“We are proud to be able to collaborate with an exceptional partner such as Lega Serie A – said Marco Saletta, General Manager of SIE Italia -. The growth of the videogame medium in Italy is constantly increasing, and we strongly believe that collaborations of this caliber can concretely contribute to nurturing knowledge and development. Football is undoubtedly the most followed sport in our country and the Italian Super Cup symbolizes one of the most coveted trophies of the season. For this reason we believe that the PS5 Supercup represents a unique opportunity celebrate PlayStation 5, our next generation console “.