The Andalusian club has signed a five-year agreement with Bangalore United, militant in the second division of the I-League, to collaborate in various areas at a sporting level and beyond. A strategic alliance that will allow the six-time Europa League winners to strengthen their presence on the international market and mainly on the Indian market, one of the fastest growing in the world. For Bangalore United, on the other hand, the agreement opens up the possibility of acquiring the know-how of a successful club in the European field such as Sevilla, especially as regards the technologies used in training and data analysis, as well as scouting, which has always been one of the strengths of the red and white club, which in the last fifteen years has launched various talents unearthed from the lower categories or from the youth sectors.
The agreement, preliminarily signed between December and January, was finalized last week: “We are considering the possibility of opening football schools – said Sevilla president Jose Castro Carmona to the Times of India – but also training camps, exchange programs between players and coaches, as well as social responsibility initiatives. We have been considering partnerships with some Indian Super League clubs for some time. In the end, we reached an agreement with Bangalore United for many reasons. First and more important of all is our friendship and trust in Gaurav Manchanda, owner and founder of the club. We also want to acquire a business dimension such that both parties can benefit from each other. We don’t have an official group of fans in India, but we know that 1.26% of our followers on social media come from here. We hope that the partnership with Bangalore United can help us take a step forward, to consolidate ourselves as one of the leading sports entities in India”.
As part of the agreement, Banagalore United will adopt Sevilla’s club colors, white and red, from the start of the 2021/22 season. Both clubs are also considering opening football schools in the state of Karnataka and, as part of this agreement, Sevilla will assist the Indian club in various aspects related to sports management: data analysis, talent discovery, player development and optimization of their performance through the use of technology. In this sense, the vast technological potential provided by the city of Bangalore, nicknamed the “Silicon Valley of India”, will be exploited to study and evaluate possible innovative projects to be launched in the world of football. In addition, social and corporate responsibility programs will be launched.
India and Indian football, therefore, are once again attractive for a Spanish club. To open the doors to this new market, in 2014, was Atletico Madrid with a stake in the consortium owner of the Kolkata club, renamed Atletico de Kolkata following the partnership, concluded in 2017 with the sale of the shares. On the other hand, the influence of a big player in European football such as Manchester City remains active: the City Football Group holds 65% of Mumbai City, reigning champion of the Indian Super League, the highest category of Indian football.