International event dedicated to industry, innovation and digital transformation in the Football Industry. Born in 2018, in a few years it has become a professional point of reference in the football sector. Through the contributions and participation of Institutions, Federations, Leagues, Clubs, Media and Top Brands, SFS continues to represent market trends and innovations. An important opportunity for professionals to create networks and generate new opportunities, within a sector hard hit by the pandemic.

On 15 and 16 November at the Olympic Stadium over 100 international speakers will alternate to discuss and share strategies and initiatives. The program foresees the institutional inauguration with the President of the Lazio Region Nicola Zingaretti, the Mayor of Rome Roberto Gualtieri and the President of Sport Salute Vito Cozzoli at 9.30 am on November 15, 2021, and then continue with the speeches of Luigi De Siervo (Serie A) and Javier Tebas (La Liga). During the two days also present the undersecretary to the Presidency of the Council of Ministers with responsibility for sport Valentina Vezzali and the secretary general of the presidency of the council Roberto Chieppa who will speak in the panel “Football and antitrust: the Super League affair and the scenarios of football competitions in the ‘European Union ”In a Football First event focused on the value of innovation, companies from the digital world could not miss: Google, Twitter, Facebook, NTT DATA, EA Sport, Almaviva, Infront, OneFootball all present.

The speech of Khalida Popal, founder and former captain of the women’s national team of Afghanistan, now engaged with the “Girl Power” organization scheduled for 15 in the morning will be highly anticipated. The program of the Social Football Summit 2021 also includes the presence of football clubs with whom communication and marketing strategies will be discussed, therefore the branding activities implemented by the top global clubs and federations to reach fans all over the world.

The appearances of FIGC, LaLiga, FIFA, UEFA, Inter, Rome, Milan, Udinese, Fiorentina, Torino FC, Atalanta, Sporting Lisbon, Chelsea, River Plate have been confirmed. Within the event, relevance will also be given to the new frontier of cryptocurrencies and NFTs in football, stadium management, popular shareholding and activation of sponsors, but also the opportunity to attend interviews on stage with David Trezeguet, Christian Vieri and AD of US Sassuolo, Giovanni Carnevali. Special guest the C.T. of Italy the European Champions, Roberto Mancini who will participate in the preview presentation of Marino Bartoletti’s book The “Return of the Gods” homage to Paolo Rossi and Diego Armando Maradona.

In the context of the event, the gala dinner stands out on the 15th evening at the Chiostro del Bramante for the Football Social Awards where 12 prizes will be awarded to the protagonists of football in an evening completely dedicated to the celebration of the excellence of 2021.

Published by Marco Perrotta

Last news about Italian Football, around the world of soccer and the new tendencies of sports industry in optical Glocal, from one of the 5 big teams in Italy to arrive in a new league like Major League Soccer (MLS) and China Super League. The only indepent site for fans and strangers supporters, that like "Calcio".

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