“We are extremely proud to announce today this partnership, which binds us to a ‘brand love’ known all over the world”. Thus Tommaso Bianchini, Chief International Development Officer of Napoli, comments on the agreement announced between the Neapolitan club and Coca Cola, which will lead the company to be alongside the club, as a global partner. The agreement “is part of the international expansion path of our brand: we are therefore really happy to welcome Coca Cola within our prestigious network of global partners”
The collaboration involves the development of visibility activities and campaigns at the point of sale, the production of social content and the distribution of tickets for the stadium and dedicated merchandising.
For his part, Raluca Vlad, marketing director of Coca-Cola Italy, expressed his enthusiasm for starting “this path together with a great sports club like Napoli, in a city where we feel at home, because we share with the Neapolitans a tradition of passion for football and for the values it represents, even in everyday life: Coca-Cola has always been a brand associated with happiness and being together, at the stadium or at home, it goes well with Coca-Cola, pizza “. The partnership is in line with Coca-Cola’s strong bond with Italy, where it has been producing for over 90 years, and in particular in Campania: it is in fact in Naples that Fanta was born in 1955, and the Marcianise plant has been active since 1974, in the province of Caserta, Coca-Cola HBC production center in Southern Italy.
An interesting growth path is launched at an international level, seeking contact with very strong brands to permanently attest to the Azzurro Club in the highest level of European and World football, and involving all the fans of these beautiful initiatives at a global level.