Author Archives: Marco Perrotta

Spanish soccer league, LaLiga’s mission to expand its presence in North America (and, most importantly, increase the value of its U.S. broadcast rights) just gained a tangible asset. The league has completed construction on an in-house studio in Guadalajara, Mexico, and will kick off the 2020-21 season with 14 weekly shows, a combination of English-Continue reading “LA LIGA IN NORTH AMERICA”

Fiorentina President Rocco Commisso is ready to invest 250M euros for a “New Artemio Franchi Stadium” to give Florence a state-of-the-art facility with 42000 spectators, to bring Fiorentina back to the Champions League and generate a thousand new jobs. The economic impact of the intervention would be approximately 5 billion in 10 years including theContinue reading “Fiorentina’s Project for a New Artemio Franchi Stadium”

The stadium is also the brand: “When a club modernizes its facilities and stadiums, it is also marketing and selling itself. It improves its brand, increases its prestige ”, says Hugo Amador, commercial director of Onddi in Mexico, a firm in charge of working on large structures based on modern and sustainable engineering that workedContinue reading “THE STADIUM AS A BRAND”

Benevento Calcio, is an Italian football club based in the city of Benevento, for the second time in the Serie A championship for the new 2020/2021 season.The social colors are yellow and red. Play the home matches at the municipal stadium “Ciro Vigorito” the Benevento players are known throughout Italy as the Sorcerers, as theContinue reading “FOCUS ON BENEVENTO FOOTBALL CLUB”

On September 24, the richest footballer on the planet landed on the island of Madeira. No, we’re not talking about Cristiano Ronaldo, but Faiq Bolkiah, a 22-year-old right winger originally from Brunei. His assets amount to about 18 billion euros, a figure that makes even the Juventus star pale: the curiosity is that Faiq, theContinue reading “FAIQ BOLKIAH”

The prizes (best goalkeeper, defender, midfielder and forward) will be presented at the UEFA Champions League group stage draw ceremony on Thursday 1 October in Nyon. For the first time in 10 years, Cristiano Ronaldo and Lionel Messi will not appear on the list of candidates for the UEFA Player Of The Year. This year,Continue reading “UEFA PLAYER OF THE YEAR 2020”

According to Forbes reports, Puma has put on a contract worth 25 million euros per season to convince Neymar to change technical sponsor. A sum that doubles that of the previous agreement with Nike, equal to 12 million euros.A figure that will make the Brazilian the highest paid footballer in the world by a sponsor,Continue reading “PUMA NEYMAR CONTRACT”

The analysis of the Serie A clubs’ social media followers that we are proposing today will have a strong impact on the future growth of the Italian football clubs – both from an economic point of view and when it comes to communication. By taking a look at the past season’s Serie A clubs mainContinue reading “AN ANALYSIS OF THE SERIE A CLUBS SOCIAL MEDIA TRENDS”

The total number of Serie A fans at the end of the 2019-20 season, equal to just over 25 million (25,270,000), is in line with the figure of 2018-19 (25,234,000), with a negative variation of 0.1% . In the last decade, from 2010 to 2019, there was a sharp decline in fans, in the nameContinue reading “DISTRIBUTION OF SERIE A FANS”

Children aged 16 to 24 (generation Z) no longer cheer or do it differently, which is why we hear more and more often about Followers instead of Fans. Today, young people prefer to watch the highlights on their smartphone in search of the best. The Association of European clubs, the ECA, has commissioned a surveyContinue reading “DIGITAL FAN ENGAGEMENT”