DIGITAL FAN ENGAGEMENT

Children aged 16 to 24 (generation Z) no longer cheer or do it differently, which is why we hear more and more often about Followers instead of Fans. Today, young people prefer to watch the highlights on their smartphone in search of the best. The Association of European clubs, the ECA, has commissioned a surveyContinue reading “DIGITAL FAN ENGAGEMENT”

SPORT DIGITAL TRANSFORMATION

Digital transformation, or the revision and simplification of business processes made possible by digital technologies, is having an increasingly important impact also in the professional football industry.From the management of relations with fans (fan engagement) to marketing and sales, from communication to the management of the stadium and ticket office, from finance to the technicalContinue reading “SPORT DIGITAL TRANSFORMATION”

UEFA FINANCIAL FAIR PLAY (FFP)

Financial fair play is a project introduced by the UEFA executive committee in September 2009 which aims to pay off the debts incurred by football clubs and induce them in the long term to financial self-support.The objective of the FFP was to bring greater economic and financial competitiveness between the Champions League and Europa LeagueContinue reading “UEFA FINANCIAL FAIR PLAY (FFP)”

REAL MADRID GRADUATE UNIVERSITY RANKING 2020

The Real Madrid Graduate School – Universidad Europea programme, meanwhile, stretches back to 2006 and was an initiative that was initially encouraged by Real Madrid president Florentino Pérez. “Pérez’s extensive business knowledge revolutionised the way in which the club was run,” Emilio Butragueño, ex-Real Madrid striker and the current director of its Graduate School, tellsContinue reading “REAL MADRID GRADUATE UNIVERSITY RANKING 2020”

WFS CONCLUSIONS WITH RONALDO NAZARIO AND GIANNI INFANTINO

FIFA president Gianni Infantino is committed to dialogue with clubs and federations on the future of the football calendar, a calendar that has already been completely shaken by the Covid-19 pandemic. This is one of the main problems that Infantino faced when he appeared in the closing session of WFS Live organized by Ronaldo, aContinue reading “WFS CONCLUSIONS WITH RONALDO NAZARIO AND GIANNI INFANTINO”