The total number of Serie A fans at the end of the 2019-20 season, equal to just over 25 million (25,270,000), is in line with the figure of 2018-19 (25,234,000), with a negative variation of 0.1% . In the last decade, from 2010 to 2019, there was a sharp decline in fans, in the nameContinue reading “DISTRIBUTION OF SERIE A FANS”
Author Archives: Marco Perrotta
DIGITAL FAN ENGAGEMENT
Children aged 16 to 24 (generation Z) no longer cheer or do it differently, which is why we hear more and more often about Followers instead of Fans. Today, young people prefer to watch the highlights on their smartphone in search of the best. The Association of European clubs, the ECA, has commissioned a surveyContinue reading “DIGITAL FAN ENGAGEMENT”
SPORT DIGITAL TRANSFORMATION
Digital transformation, or the revision and simplification of business processes made possible by digital technologies, is having an increasingly important impact also in the professional football industry.From the management of relations with fans (fan engagement) to marketing and sales, from communication to the management of the stadium and ticket office, from finance to the technicalContinue reading “SPORT DIGITAL TRANSFORMATION”
UEFA FINANCIAL FAIR PLAY (FFP)
Financial fair play is a project introduced by the UEFA executive committee in September 2009 which aims to pay off the debts incurred by football clubs and induce them in the long term to financial self-support.The objective of the FFP was to bring greater economic and financial competitiveness between the Champions League and Europa LeagueContinue reading “UEFA FINANCIAL FAIR PLAY (FFP)”
REAL MADRID GRADUATE UNIVERSITY RANKING 2020
The Real Madrid Graduate School – Universidad Europea programme, meanwhile, stretches back to 2006 and was an initiative that was initially encouraged by Real Madrid president Florentino Pérez. “Pérez’s extensive business knowledge revolutionised the way in which the club was run,” Emilio Butragueño, ex-Real Madrid striker and the current director of its Graduate School, tellsContinue reading “REAL MADRID GRADUATE UNIVERSITY RANKING 2020”
UEFA SUPER CUP
The 2020 UEFA Super Cup will be played at Puskás Aréna in Budapest (Hungary) on 24 September at 21:00 CET between Bayern Munich vs Sevilla. As of 2020, the fixed amount of prize money paid to the clubs is as follows: Runner-up: €3,800,000 Winner: €5,000,000 The annual match between the UEFA Champions League and UEFAContinue reading “UEFA SUPER CUP”
ECA GENERAL ASSEMBLY
The 24th ECA General Assembly, the first of to be held virtually, took place on 8 September, bringing together 178 ECA Member Clubs. The meeting provided the opportunity to cover a number of important topics of relevance to the professional game at a time when football is facing its biggest ever challenge with many clubsContinue reading “ECA GENERAL ASSEMBLY”
WFS CONCLUSIONS WITH RONALDO NAZARIO AND GIANNI INFANTINO
FIFA president Gianni Infantino is committed to dialogue with clubs and federations on the future of the football calendar, a calendar that has already been completely shaken by the Covid-19 pandemic. This is one of the main problems that Infantino faced when he appeared in the closing session of WFS Live organized by Ronaldo, aContinue reading “WFS CONCLUSIONS WITH RONALDO NAZARIO AND GIANNI INFANTINO”
CITY FOOTBALL GROUP
City Football Group is a holding company established with the aim of overseeing the creation and development of a network of interconnected clubs and other football projects under the aegis of Manchester City. The holding is controlled by the Abu Dhabi fund (ADUG) which holds 78% of the shares while 12% belongs to the ChineseContinue reading “CITY FOOTBALL GROUP”
REVENUES ANALYSIS CLUB TOP 20
In the report of Deloitte, the Football Money League, we can highlight that the number of English teams are even 8, establishing a record that is difficult to achieve in the short term; followed by Serie A with 4 teams thanks to the new entry of SSC Napoli which confirms the growing trend for theContinue reading “REVENUES ANALYSIS CLUB TOP 20”