A FULL OF BLUE ENERGY WITH ENERGAS

EnerGas is a leading company in the LPG distribution and sale sector and is currently one of the institutional sponsors of SSC Napoli. The term LPG (Liquefied Petroleum Gas) refers to a mixture of gaseous hydrocarbons, consisting mainly of propane, butane gas and their mixtures. It is a fuel that derives from the refining ofContinue reading “A FULL OF BLUE ENERGY WITH ENERGAS”

EUROPEAN PREMIER LEAGUE

A real revolution, with the support of FIFA, which would mark the end of the Champions League, in favor of a billionaire European super league. This is the hypothesis on which the main European clubs would be dealing, projected towards a new “European Premier League”, which could start as early as the 2022-2023 season. ForContinue reading “EUROPEAN PREMIER LEAGUE”

EL SÁBADO LATINO – REAL MADRID, MARCA DEPORTIVA UNIVERSAL

La lista de las 50 propiedades más comercializables del mundo está impulsada por la puntuación de oportunidad de SponsorPulse, una moneda universal que permite a los tomadores de decisiones comparar instantáneamente las propiedades en función de siete métricas clave: compromiso, intensidad, impulso, pasión, entusiasmo, consideración de compra y preferencia. Basado en encuestas de más deContinue reading “EL SÁBADO LATINO – REAL MADRID, MARCA DEPORTIVA UNIVERSAL”

AUGMENTED REALITY AND DRONES IN LA LIGA STADIUMS

La Liga has introduced new augmented reality features on the screen to improve the live broadcast of its matches. With the help of its artificial intelligence software, the game graphics will be enhanced in real time. Roger Brosel, head of content and programming at La Liga, notes that the adoption of augmented reality has alsoContinue reading “AUGMENTED REALITY AND DRONES IN LA LIGA STADIUMS”

COSTLIEST SQUADS 2019: 1° MANCHESTER CITY

A study conducted by CIES Football Observatory highlighted which clubs have spent the most during the various transfer windows to set up their respective teams. The ranking is authentic to 2019 and adds up the costs for the purchase of each player in the squad. Manchester City is the only one to break through theContinue reading “COSTLIEST SQUADS 2019: 1° MANCHESTER CITY”

SOCIAL RETURN ON INVESTMENT

Social return on investment (SROI) is a method for measuring values that are not traditionally reflected in financial statements, including social, economic, and environmental factors. They can identify how effectively a company uses its capital and other resources to create value for the community. While a traditional cost-benefit analysis is used to compare different investmentsContinue reading “SOCIAL RETURN ON INVESTMENT”

LA LIGA LAUNCHES THE “TWENTYNINE’S” BAR SPORT

At the end of September La Liga (the body that oversees the Spanish professional football leagues) announced the global launch of a new chain of sports bars called “LaLiga Twentynine’s” (from the year the top flight was founded, 1929 precisely), the first three models of which will be inaugurated in the first quarter of 2021.Continue reading “LA LIGA LAUNCHES THE “TWENTYNINE’S” BAR SPORT”

EL SÁBADO LATINO: PATROCINIO DEL ESTADIO Y NAMING RIGHT

Los ingresos a través de acuerdos de derechos de nombre de estadios se consideran la tercera fuente de ingresos más lucrativa para los clubes en el campo de los comerciales, detrás de los patrocinios de camisetas y los acuerdos de proveedores de uniformes. Monetizar los nombres de los estadios ha sido una tendencia creciente aContinue reading “EL SÁBADO LATINO: PATROCINIO DEL ESTADIO Y NAMING RIGHT”