THE STADIUM AS A BRAND

The stadium is also the brand: “When a club modernizes its facilities and stadiums, it is also marketing and selling itself. It improves its brand, increases its prestige ”, says Hugo Amador, commercial director of Onddi in Mexico, a firm in charge of working on large structures based on modern and sustainable engineering that workedContinue reading “THE STADIUM AS A BRAND”

FOCUS ON BENEVENTO FOOTBALL CLUB

Benevento Calcio, is an Italian football club based in the city of Benevento, for the second time in the Serie A championship for the new 2020/2021 season.The social colors are yellow and red. Play the home matches at the municipal stadium “Ciro Vigorito” the Benevento players are known throughout Italy as the Sorcerers, as theContinue reading “FOCUS ON BENEVENTO FOOTBALL CLUB”

UEFA PLAYER OF THE YEAR 2020

The prizes (best goalkeeper, defender, midfielder and forward) will be presented at the UEFA Champions League group stage draw ceremony on Thursday 1 October in Nyon. For the first time in 10 years, Cristiano Ronaldo and Lionel Messi will not appear on the list of candidates for the UEFA Player Of The Year. This year,Continue reading “UEFA PLAYER OF THE YEAR 2020”

AN ANALYSIS OF THE SERIE A CLUBS SOCIAL MEDIA TRENDS

The analysis of the Serie A clubs’ social media followers that we are proposing today will have a strong impact on the future growth of the Italian football clubs – both from an economic point of view and when it comes to communication. By taking a look at the past season’s Serie A clubs mainContinue reading “AN ANALYSIS OF THE SERIE A CLUBS SOCIAL MEDIA TRENDS”

DIGITAL FAN ENGAGEMENT

Children aged 16 to 24 (generation Z) no longer cheer or do it differently, which is why we hear more and more often about Followers instead of Fans. Today, young people prefer to watch the highlights on their smartphone in search of the best. The Association of European clubs, the ECA, has commissioned a surveyContinue reading “DIGITAL FAN ENGAGEMENT”

SPORT DIGITAL TRANSFORMATION

Digital transformation, or the revision and simplification of business processes made possible by digital technologies, is having an increasingly important impact also in the professional football industry.From the management of relations with fans (fan engagement) to marketing and sales, from communication to the management of the stadium and ticket office, from finance to the technicalContinue reading “SPORT DIGITAL TRANSFORMATION”

UEFA FINANCIAL FAIR PLAY (FFP)

Financial fair play is a project introduced by the UEFA executive committee in September 2009 which aims to pay off the debts incurred by football clubs and induce them in the long term to financial self-support.The objective of the FFP was to bring greater economic and financial competitiveness between the Champions League and Europa LeagueContinue reading “UEFA FINANCIAL FAIR PLAY (FFP)”