LA LIGA IN NORTH AMERICA

Spanish soccer league, LaLiga’s mission to expand its presence in North America (and, most importantly, increase the value of its U.S. broadcast rights) just gained a tangible asset. The league has completed construction on an in-house studio in Guadalajara, Mexico, and will kick off the 2020-21 season with 14 weekly shows, a combination of English-Continue reading “LA LIGA IN NORTH AMERICA”

Fiorentina’s Project for a New Artemio Franchi Stadium

Fiorentina President Rocco Commisso is ready to invest 250M euros for a “New Artemio Franchi Stadium” to give Florence a state-of-the-art facility with 42000 spectators, to bring Fiorentina back to the Champions League and generate a thousand new jobs. The economic impact of the intervention would be approximately 5 billion in 10 years including theContinue reading “Fiorentina’s Project for a New Artemio Franchi Stadium”

THE STADIUM AS A BRAND

The stadium is also the brand: “When a club modernizes its facilities and stadiums, it is also marketing and selling itself. It improves its brand, increases its prestige ”, says Hugo Amador, commercial director of Onddi in Mexico, a firm in charge of working on large structures based on modern and sustainable engineering that workedContinue reading “THE STADIUM AS A BRAND”

FOCUS ON BENEVENTO FOOTBALL CLUB

Benevento Calcio, is an Italian football club based in the city of Benevento, for the second time in the Serie A championship for the new 2020/2021 season.The social colors are yellow and red. Play the home matches at the municipal stadium “Ciro Vigorito” the Benevento players are known throughout Italy as the Sorcerers, as theContinue reading “FOCUS ON BENEVENTO FOOTBALL CLUB”

UEFA PLAYER OF THE YEAR 2020

The prizes (best goalkeeper, defender, midfielder and forward) will be presented at the UEFA Champions League group stage draw ceremony on Thursday 1 October in Nyon. For the first time in 10 years, Cristiano Ronaldo and Lionel Messi will not appear on the list of candidates for the UEFA Player Of The Year. This year,Continue reading “UEFA PLAYER OF THE YEAR 2020”

AN ANALYSIS OF THE SERIE A CLUBS SOCIAL MEDIA TRENDS

The analysis of the Serie A clubs’ social media followers that we are proposing today will have a strong impact on the future growth of the Italian football clubs – both from an economic point of view and when it comes to communication. By taking a look at the past season’s Serie A clubs mainContinue reading “AN ANALYSIS OF THE SERIE A CLUBS SOCIAL MEDIA TRENDS”

DIGITAL FAN ENGAGEMENT

Children aged 16 to 24 (generation Z) no longer cheer or do it differently, which is why we hear more and more often about Followers instead of Fans. Today, young people prefer to watch the highlights on their smartphone in search of the best. The Association of European clubs, the ECA, has commissioned a surveyContinue reading “DIGITAL FAN ENGAGEMENT”