It was born just over a year ago and already has a turnover of 1 million dollars, and as if that were not enough, it has just announced a new round of financing of 4 million that will help it grow and structure itself. We are talking about Sorare, the first startup in the world that aims to revolutionize the game of fantasy football with the blockchain.
The platform is a large marketplace where you can buy, sell and trade digital stickers. Over 120 football teams in the world, including Europe, the United States and Asia, are already Sorare partners and collaborate with the startup to issue officially licensed cards. Inside Sorare also 4 four Italian clubs – Napoli, Juventus, Rome and Lazio – ready to become 7 by the end of 2020.
For the 2020/2021 season, Napoli has embarked on a Fan Engagement campaign appreciated by fans, based on gamification mechanisms that play an increasingly decisive role in the current Sport Industry, facilitating user profiling and, above all, generating more and more involvement strong.
For the second year in row, in fact, the Neapolitan company has joined SoRare, the marketplace where fans have the opportunity to collect and exchange the digital stickers of footballers, with official license. Also in this case, the criterion of exclusivity emerges: the stickers of the same player can be unique, super rare, rare or common and digital scarcity is guaranteed by Blockchain technology. Fans can compose their ideal line-up and participate in this Global Fantasy Football Game, to win prizes every week. The rarer stickers carry a greater number of bonuses and, therefore, more chances of winning.
The main objective of this initiative is to increase the awareness of the SSC Napoli brand globally, considering the scope that Sorare can offer: around 100 world football clubs have officially licensed the platform. According to a survey by Il Sole 24 Ore dating back to July 2020, the trading volume on the Sorare platform reaches approximately $ 350,000 per month, with thousands of registered users.
This passion for collecting is often cultivated from an early age: young fans represent an important target when it comes to collecting stickers. This cluster of users is animated by great involvement in the events of their club. This is why companies are increasingly careful to propose initiatives aimed at new generations, which are not necessarily linked to digital tools, but have to do with other spheres of their social life, such as education.